Sylvie was preparing to represent her brand in the upcoming Plastics Technology Expo or PTXPO in Chicago. She wanted to leave no stone unturned to make her trade show booth inspired by her brand at PTXPO. She consulted experts from trade show booth design companies in Chicago and gained valuable insights.
Are you also going to participate in a trade show and getting curious to know what Sylvie got to know? Here are the 6 prominent suggestions she got from them.
Abrupt Booth Design
Your trade show booth design should be an apt expansion of your brand. Your booth space is the only space to showcase your brand and its offerings. Partner with custom exhibition stand builders to ensure that your stand has your brand’s essence, is space-efficient, showcases brand messaging with clarity, and features the latest tools and technology. If any of these components is missing, it may reduce your stand’s efficiency in attracting visitors.
Poor Lighting and Ambience
Along with visual and functional aspects of your booth design, ambiance and lighting also play an important role in defining the quality of visitor experience. Your exhibition stand should have no dark corners, cluttered spaces, or bad odor. An unpleasant ambiance creates a bad impression on booth visitors, pushing them away from your brand.
No Interactive and Engaging Elements
Once you attract significant foot traffic to your booth, delivering them an unforgettable brand experience should be your priority. Incorporate suitable booth elements to encourage engagement and interaction. Leverage the artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) tools to make your exhibition stand engaging and interactive.
Inadequate Marketing Campaign
Trade show marketing is a lot more than representing your brand in a particular trade show. It goes beyond the trade show floor and days. You need to create a buzz about your participation well before the beginning of the event. Encourage booth visitors to propagate their interaction with the brand on their social media. After the show concludes, implement an adequate follow-up strategy. Lack of any of these components of trade show marketing can drive your target audience away from your brand.
Ineffective Sales Pitch
It doesn’t matter how many visitors have come to your booth, you won’t be able to convert them into customers if your sales pitch is not effective. A weak sales pitch makes your booth visitors believe that you are not serious about the brand presentation and selling your product and services. Subsequently, it makes your brand appear less effective than your well-prepared competitors.
Inefficient Booth Staff
When your booth staff converses with your booth visitors, they speak on behalf of your business. They should be able to satisfactorily answer almost any query related to your brand, products, services, operations, and other relevant things. Their inefficiency is going to instantly drive your booth visitors away from your booth.
Find Trade Show Booth Design Companies with Expo Stand Zone
Make your trade show appearance effective with professional assistance from experts dealing in trade show booth design in Chicago. Explore Expo Stand Zone to find the finest service providers for your exhibition stand needs. It has listed 11000+ exhibition stand builders in 1600+ cities including Chicago and many other prominent cities in the USA.
