Custom boxes are the new standard of packaging. They offer perks and benefits that traditional brown boxes can’t, enhanced safety, tailored design to fit any product, and affordability, to name a few. These benefits allow brands to use bespoke packaging for any type of product by making it in any shape or size and printing it with any color, text, design, or finish.
Custom eyeshadow boxes are no different in this regard. The only difference is that they are specifically designed, as the name suggests, for eyeshadows. These boxes offer a balance of utility and style, which means the buyer will be impressed while using them for both their function and visual appeal. Not convinced yet? Then this article will detail the benefits of eyeshadow boxes and how they help brands boost sales.
Why Choose Custom Eyeshadow Packaging
In the world of cosmetics, perception plays a vital role in sales, as the buyers are very brand-conscious. These boxes can help firms that are new to the cosmetic industry quickly capture the market and see a healthy ROI in a short span of time. The tailored nature of the custom boxes plays an important role here, as it helps increase the perceived value of the goods. The following are the various benefits the brands can avail of and boost their overall sales:
Enhanced Durability and Protection
Product safety is one of the many benefits of custom boxes, which they do better than standard packaging. The traditional brown box is a one-size-fits-all solution, it will either be too big or too small for the item. On the other hand, custom packaging can be tailored to fit any product, which keeps it from moving during shipping and lowers the risk of damage.
In the case of custom eyeshadow boxes, the item comes in various forms, like pressed or loose powder, cream, and liquid. First of all, standard packaging is unable to adapt to pack eyeshadow in its liquid or cream form, as it lacks design versatility. Custom boxes, on the other hand, can be tailored to pack power or liquid eyeshadow.
How does this all help keep the product safe from external factors? These boxes are made with sturdy materials like Kraft or cardboard stock, which makes them durable. This helps the packaging not only to maintain its shape and pristine presentation but also to keep the goods inside sage from heat and moisture. Protection against the water is especially necessary, as eyeshadow is very vulnerable to it.
Affordability
Businesses are run to make a profit, and they can’t do that if the overall operating cost is too high. As the expenses increase, so does the risk of inflated retail prices for the goods. This is why they keep a close eye on their costs and try to cut them where they can. To that effect, they streamline their production and supply chain, as it eliminates redundancies and boosts revenue. Custom eyeshadow packaging can help brands lower their costs, and here is how:
- Efficient use of resources: As stated, these boxes are made as per the exact size and shape of the items stored. This means that the packaging fits the product perfectly and uses less material to make. On top of that, advances in packaging tech also allow for further efficient use of materials. All of this combined lowers the cost of making these boxes, which helps firms boost their profit margins in the long run.
- Low shipping costs: The material efficiency not only lowers the cost of making a custom box but also reduces the amount that brands have to pay for shipping. Since excess material is not used, the boxes have less weight and volume. Also, they are supplied in flat form and do not take up too much space, which reduces the cost of shipping and suppliers only charge a small fee for it. However, some suppliers offer free shipping on all orders.
- Bulk order discounts: Another way brands can save cash with custom eyeshadow packaging is by ordering them at wholesale rates. The logic behind it is sound, when firms place a bulk order for custom boxes, the cost of making a single unit is reduced. This allows the packaging supplier to offer better prices or even discounts on large bookings. Buying in bulk also gives businesses leverage to negotiate better terms, like extended credit lines.
Green Brand Image
Sustainability has become a cornerstone for many major brands lately. Why? The effects of global warming are undeniable. Climate change discussions have shifted from casual chatter to pressing conversations, sparking a change in consumer behavior.
People today are more discerning about what they buy. There’s a clear trend towards eco-friendly products, items that won’t wreak havoc on the planet. In response, companies are embracing green initiatives, eager to attract environmentally aware customers.
Custom eyeshadow packaging is a perfect example. Think about it: these boxes are often made from recycled materials like Kraft paper. This not only reduces the carbon footprint but also enhances the brand’s image. When a brand opts for this kind of packaging, it’s not just about sales; it’s about reputation.
Furthermore, using the tailored nature of these boxes, they can proudly display their devotion to green initiatives by printing it on the packaging. Using custom boxes for your eyeshadows will not only make it easy for buyers to choose your label over others but will also make them brand loyal.
Marketing Opportunities
Businesses spend a lot of time, effort, and money to promote their brand and products. However, the usual channels for marketing are costly, which small firms can’t generally afford, as they have to work within their limited resources. This is where custom eyeshadow packaging comes in as a low-cost yet potent promotional tool that enhances the visibility of the brand and also exposes it to thousands of new potential customers without having to spend an extra dime.
As stated, these boxes are versatile in nature and can be printed with any color shade, design, or text. The reason we are talking about it is that this will help use the packaging as a tool for marketing. Using a custom print, brands can print QR codes on the boxes that offer exclusive discounts that encourage buyers to leave a positive social media post. Enough customers start posting these reviews, your brand will be seen by thousands of new potential customers, and you don’t have to spend a dime extra to promote it.
Final Thoughts
There you have it, these are the perks of using custom eyeshadow boxes, which standard packaging can’t provide. These bespoke boxes can be made in any shape or size, offer better item safety than traditional boxes, can be used for marketing without having to spend extra, and are overall affordable. If you are looking for a packaging partner for your goods that you can trust, Packaging Mania is here to help. We offer bespoke packaging that offers all of these benefits, and brands also get free shipping and design support. On top of that, our minimum order requirement starts at 100 units. Visit our website and get a quote for the perfect custom packaging that suits all your brand’s needs.
