There are numerous digital marketing tools which can be included in your digital marketing strategy to achieve success. Search engine optimisation (SEO) and Social Media Optimisation (SMO) are the two most popular digital tools for business growth. These digital marketing services can be used to stay ahead of your competitors.
If you want to boost your sales, you can ask your digital marketing company to leverage SEO and SMO. SEO can improve your visibility and divert more organic traffic to your website. SMO can divert social media traffic to your website.
Understanding The Difference Between SEO and SMO
SEO and SMO both aim for business growth but they are different. SEO is related to your website whilst SMO is related to social media platforms.
SEO Strategy vs SMO Strategy
The SEO strategy covers on page optimisation and off page SEO. On page optimisation is a strategy to improve the website’s content. Content writers add relevant keywords to the website and update the content. Interesting, engaging and SEO optimised content can enhance your website’s visibility. SEO helps improve your rankings on search engine results pages (SERPs). Off page focuses on getting other high ranking websites to link to your site. An SEO service company in London can create an ideal plan to suit your business.
SMO, on the other hand, is focused on optimising your content on social media. An SMO expert will make engaging content for your social media platforms. Your target audience will engage with the content and share it only if it’s interesting. A social media marketing agency can be hired to grow your online presence.
KOL Limited is a leading digital marketing company in the UK. You can connect with them if you want to grow your business online. They have an experienced digital marketing team.
They provide various digital marketing services, including SEO, SMO, PPC, email marketing, content marketing and bespoke web design. Connect with them today if you are planning to hire a digital marketing agency.
Goals To Achieve
An SEO expert nurtures your website to ensure that your website traffic increases. To achieve this they will research the right keywords relevant to your business. SEO friendly content can get you higher rankings on search engines and help your business flourish.
SMO, on the other hand, helps in improving your brand’s presence on social media platforms. Share worthy and engaging content is posted on Facebook, Instagram and other micro blogging sites.
SEO and SMO Audience
SEO audience comes from search engines. Anyone searching for a keyword on Google might land up on your website. This is the reason why SEO aims at increasing your visibility on search engines. On the other hand, SMO allures social media traffic by creating engaging and valuable content. Your audience on social media platforms is diverted to your website.
Blogging vs Micro-Blogging
An SEO expert writes blogs on topics relevant to your business and include keywords in them. A blog is a well structured article which aims to provide information. On the other hand, SMO content is mostly short form content written for micro blogging social media platforms. Creativity matters on social media so that your audience likes and shares your content.
Analytics
SEO and SMO, both require experts to use SEO and SMO analytics tools respectively. The SEO analytics tool is used to track traffic to your website, rankings of your web pages on SERPs, how your audience behaves and more. On the other hand, an SMO analytics tool is used to track social metrics. These metrics include your reach and how many users liked, commented and shared your social posts.
